Posted on August 3, 2016
DAYTONA BEACH, Florida – NASCAR today announced several changes within
its leadership structure.
Effective immediately, Steve Phelps will assume the role as NASCAR Executive Vice
President and Chief Global Sales and Marketing Officer. The business areas that
Phelps will oversee include Global Marketing, Partnership and Series Marketing,
Business Development, Integrated Marketing Communications, Licensing & Consumer
Products, and NASCAR Digital Media. He will continue to serve as NASCAR’s top
Officer in the Charlotte office.
NASCAR has enjoyed tremendous global growth and is now being distributed in 185
countries and territories around the world. Phelps will now lead a strategic global
marketing effort, as NASCAR digital and social platforms create the potential to
lead further global growth and direct engagement through NASCAR.com and key social
platforms. The strategy will be to transition International admirers of the sport
into more engaged, passionate fans.
Jill Gregory has been named Senior Vice President and Chief Marketing Officer.
Gregory joined NASCAR in July 2007 after working in executive roles at Bank of
America and Sprint. She was among the inaugural group of executives honored as “Game
Changers” in 2011 by Sports Business Journal, recognizing the top female executives
in the sports world. The business areas that Gregory will oversee include Brand and
Consumer Marketing, Brand Platforms, Entertainment Marketing, Driver Marketing, Team
Marketing, Social Media and Analytics and Insights.
Gregory revised NASCAR’s marketing strategy this year so the organization now leads
with fan engagement and digital and social media first, which has been reflected in
the popular “Ready. Set. Race” marketing campaign. The #Hashtag500 social media
program that Gregory spearheaded saw the highest volume of NASCAR-related
conversation ever measured on record, while NASCAR also won three Silver CLIO Sports
Awards this year for Integrated Campaign, Social Media and Film.
Norris Scott has been named Vice President, Analytics and Insights, a new position
within NASCAR. Scott, who joined NASCAR in 2005 in Partnership Marketing after
working at ESPN and the NFL, now will oversee the growing consumer research
functions at NASCAR including Social Analytics (NASCAR Fan & Media Engagement
Center), Digital Research, Sponsorship Valuation, and Media and Market Research.
NASCAR’s research activities will continue to evolve and expand to serve the
industry with best-in-class analytics and insights. Under his leadership, Scott will
take this function to the next level.
Lou Garate has been promoted to Vice President, Partnership Marketing. Garate has
been at NASCAR for nearly 10 years, working closely with official partners such as
Chevrolet, Ford, Goodyear, MillerCoors and Toyota. He has developed and strengthened
many partner assets including the Coors Light Pole Award, Coors Light Silver Bullet
Bash, NASCAR Evening Series and Victory Lap fueled by Sunoco. Garate is an industry
veteran with experience on the property side (NFL) and agency side (Millsport). He
now will expand his role working with NASCAR’s growing stable of sponsors and
“We’ve been bold in our efforts to modernize and diversify our business and
executive team, and these changes further reflect that fact,” said Brian France,
NASCAR chairman and CEO. “Today’s announcement underlines the importance that NASCAR
puts on specific areas of our business, and has been done in sync with structure and
personnel changes made last month in the racing area.
“I’m delighted to see the growth of a number of our colleagues throughout NASCAR.
All changes announced today will pay significant and immediate dividends for the